Mad Kings

[Client] Nebula is a video-on-demand streaming service provider. Launched by the Standard Broadcast content management agency in 2019 to complement its creators' other distribution channels (primarily YouTube), the platform has since accumulated over 680,000 subscribers, making it the largest creator-owned internet streaming platform. [Problem] Following the success of RealLifeLore's Modern Conflicts and War Room, the producers at Nebula developed a new documentary-style series about the most insane and eccentric modern rulers, dictators, and kings of the modern era. They wanted to draw in not only the existing fans of RealLifeLore but also bring in fans of true crime and mystery. With thousands of shows available to viewers, capturing audience attention through compelling visuals that clearly signal the intended genre is essential. [Solution] To craft a striking and cohesive visual language for both the series and its promotion, I developed a bold, restrained color palette and wove in declassified documents that directly informed the narrative, amplifying a tone of true crime, investigation, and intrigue.